Your mindset shifts from “I hate selling” to “I love connecting with my ideal readers.”
Willingness to do the work required to market your book – that will be your biggest challenge.
You must get your book in front of the people who are most likely to buy it, read it and be transformed by it.
Your book’s cover art is like the flashing beacon of light the sailor sees at night, in the midst of a stormy sea.
It grabs his attention and points him toward safety.
Unless you wrote it for yourself and never intended for another soul to read it, you must market your book.
Since marketing your book is an absolute necessity, it’s best to make the job enjoyable, right?
Writing a book, as challenging as the process may be, is the easy part of becoming a bestselling author.
If your book marketing copy is compelling and answers the question foremost in your reader’s mind, he or she will buy your book without hesitation.
You don’t write an entire book in one sitting. You write a book one small piece at a time until your first draft is complete.
As challenging as writing your book may be, marketing and promoting your book often feels even more difficult.