From Writer to Marketer: The Journey of Selling Your Book

Be prepared to work hard to be a writer. -Sandra Brown

Be prepared to work hard to be a writer.

-Sandra Brown

As challenging as writing your book may be, marketing and promoting your book often feels even more difficult.

This is a perception, not reality.

Effectively marketing and selling your book requires the same inspiration, motivation and persistence as writing your book.

The challenge for many authors is the lack of a defined “finish line.”

There is no finish line in marketing.

You know when your book is done. You made your final edits, sent it off to your ebook and paperback formatter, and published the files they returned to you.

The End. A clear finish line.

But this is where the real work begins.

Your book marketing copy for your Amazon sales page, your back cover blurb for the paperback version, marketing emails to potential buyers. The work seems endless.

But all your hard work is for nothing if you don’t put your book in front of the people you wrote it for – as often and in as many different ways as you can.

The solution is to design a marketing plan specifically for your book – just like you created a Roadmap for Success for writing your book, your marketing plan is your roadmap for success for selling your book.

The key is to work hard at selling your book every single day, without exception, whether you feel like it or not.

You already possess all the tools. Book marketing means applying them to a new goal, every day, until you achieve success – whatever that looks like for you.

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