But most of all, your book marketing copy must inspire your reader so they take immediate, effective action in their life, because buying your book is only the first step.
Willingness to do the work required to market your book – that will be your biggest challenge.
Since marketing your book is an absolute necessity, it’s best to make the job enjoyable, right?
If your book marketing copy is compelling and answers the question foremost in your reader’s mind, he or she will buy your book without hesitation.
As challenging as writing your book may be, marketing and promoting your book often feels even more difficult.
When you write your book marketing copy in the style of a casual conversation, you draw the reader into your world.
Nobody will ever care more about your book’s success than you, the author. It doesn’t matter if you’re self-published or traditionally-published – 95% of marketing your book is on your shoulders.
Headlines and subheadings must grab the attention of your ideal