Day 377: Successful Book Marketing: The Power of Understanding Your Audience

The key to successful book marketing is to know your target audience.

-Brian Jud

Understanding your audience allows you to tailor your book marketing strategies to effectively reach your readers.

In 1 Corinthians 9:22, Paul said, “I have become all things to all people so that by all possible means I might save some.”

You won’t become all things to all people who suffer from the problem your book solves, but you will use different marketing approaches to resonate with your readers, no matter how they express the problem you solve.

Craft your book marketing message so it speaks directly to your reader using language they understand. Click To Tweet

Reflect their own words back to them.

Show your reader you understand their problem and their concerns and they will listen intently when you discuss how your book provides a solution.

Platforms Matter

Through your research, you learned where your ideal reader spends his or her time. You know where they hang out online, which hashtags they resonate with and the ones they don’t.

This knowledge allows you to direct your marketing efforts where they will make the greatest impact.

Marketing is a process of constant learning and refining. Track what you do so you know what works and what doesn’t, and then refine your strategy as needed.

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