Show your prospective reader, through emotive language, that you understand their needs, desires, and emotions.
What questions are you asking your potential readers?
But identify how they will feel when that problem is finally removed from their life. These feelings are what your reader wants most.
Instead of simply listing the facts of your book, capture their interest in a relatable way.
Fulfillment is waiting for you on the other side of your first sale. Not because of the money, but because of your opportunity to impact the life of another human being.
Writing and Book Marketing are learned skills, and if you can learn it, you can excel at it.
But most of all, your book marketing copy must inspire your reader so they take immediate, effective action in their life, because buying your book is only the first step.
What benefits will your ideal reader gain by reading your book and implementing your solution to the problem they face?
Think far beyond the content of your book to the broader impact your solution will have on readers’ lives.
Your confidence is essential to building KLT, that holy grail of book marketers, in your ideal reader.