Sales is a skill, just like writing, and selling your book is an essential element of your author success.
Selling your book begins with research into your target market, your ideal reader, long before you write the first word of your book.
With this research complete, write a benefit-driven sales pitch for your book that answers the most important question in every reader’s mind:
“What’s in it for me?”What benefits will your ideal reader gain by reading your book and implementing your solution to the problem they face? Click To Tweet
Your goal is to write compelling book marketing copy that grabs your reader’s attention and makes them want to learn more.
Write and refine your elevator pitch – the answer to the question someone asks you when you say you’re an author – “What’s your book about?”
You don’t want to tell them what your book is about. You want to share the benefits a reader will gain when they read your book and implement your solution to their most pressing problem.
Study effective sales techniques from the masters. Learn how to incorporate them into your book marketing copy.
Keep learning. Keep improving your sales copy over time. Those small changes are the hinges that open big doors for your book sales.
Thank you for sharing your journey!
Empowering non-fiction authors - just like you - so you can turn your dream of writing a book into your published reality. Yes, you really can go from blank page to finished first draft to published book, with ease.