Marketing is no longer about the stuff that you make, but about the stories you tell.
-Seth Godin
Effective storytelling begins with understanding your reader. You must resonate with their needs, values, and emotions.
You must know his highest aspirations, her greatest challenges, and their strongest desires, so you can create stories that engages them authentically.
These stories should be an extension of your book’s core message about how your book will impact and transform their life.
Proverbs 16:24 highlights the power of well-crafted stories to inspire, heal, and connect with people on a deeper level.
“Gracious words are a honeycomb, sweet to the soul and healing to the bones.”
And isn’t this the point of writing your book? To transform and heal someone’s life through the power of your experience, strength and hope?
Experience is can be the harshest teacher, but we remember her lessons for life. Click To TweetStrength is found in courageously sharing our path with the world, resting in the knowledge that our story, our path will give someone else hope that they too, can turn their life around.
Hope is that magical essence that keeps us going when failure seems impossible to avoid.
It’s the most precious gift we can give.
