Research: The Key to Crafting Exceptional Writing

The heart and soul of good writing is research. You should write not what you know but what you can find out about. -Robert J. Sawyer

The heart and soul of good writing is research. You should write not what you know but what you can find out about.

Robert J. Sawyer

No matter how well you believe you know your subject, research is essential. And the best time to do this research is before you write the first words of your book.

Through research, you’ll learn

  • How other authors approached your area of expertise.
  • What they felt was important to include, and in what order.
  • What readers felt about those books

Reader reviews – specifically 3-star and 4-star reviews – are your most powerful tools to uncover what you must include in your book.

These reader insights are critical to your success. Use them to finalize your book’s outline because these reviews – written by readers who paid for these books – reveal what each reader felt was missing.

This is the essential research that will make your finished book stand out from the field.

If the thought of spending time on research bothers you, just ask yourself one simple question.

Do I want readers to LOVE my book?

If your answer is Yes, and your answer must be Yes, then your path forward is crystal clear.

It's far better to spend this time now than learn after publication that you forgot to include an element your ideal reader believes is essential. Click To Tweet
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