Critical thinking is a lost art in our society. Clickbait headlines and soundbites replaced it and our society is the worse for it.
For your reader to make meaningful change in his or her life, you must re-engage their capacity for critical thinking.
You must create a context where your ideal reader can examine their life with an open mind and open heart so they can hear the powerful message of transformation you share in your book.Every sentence must build your KLT factor (Know/Like/Trust) in your ideal reader's heart. Click To Tweet
Your words must engage your ideal reader’s emotions and resonate deeply with them to accomplish this goal.
Once your ideal reader knows, likes and trusts you, they will embrace to your message. They will make that critical self-assessment of their life and understand how you can help transform it.
Successful writing is engaging writing.
Successful writing is empowering writing.
Successful writing is life-transforming writing.
And it all begins with engaging your reader’s desire to think critically and generate KLT in their hearts.
Thank you for sharing your journey!
Empowering non-fiction authors - just like you - so you can turn your dream of writing a book into your published reality. Yes, you really can go from blank page to finished first draft to published book, with ease.