Transform Readers into Buyers: The Power of Storytelling in Book Marketing

An author is one who can judge his own stuff’s worth, without pity, and destroy most of it.


Editing your work is a process of ruthless cutting away of imperfections until your manuscript pours its energy into the heart of your reader.

Editing is a totally different mindset than writing. It requires distance from your manuscript, both psychologically and in time, so you can view it through dispassionate eyes.

It’s a process of continuous improvement where you must objectively evaluate every sentence to ensure it serves your book’s highest calling.

But once your first draft is complete, once you know what your book is really about, it’s time to let your Infernal Editor help you.

He or she will tell you which sentences work and which don’t. They’ll tell you when something is misplaced. They’ll force you to make the tough choices required so you can refine your thinking and your words until they are crystal clear for your reader.

No sentence or paragraph is perfect.

Be willing to revise and rewrite your work until it's the best you can make it, then hand it off to an editor who specializes in works like yours. Share on X

Proverbs 27:17: “As iron sharpens iron, so one person sharpens another.”

The more work you do before you hand it off to them, the easier it will be for them to polish your manuscript into a brilliant diamond that dazzles, inspires and transforms your reader’s life.

Schedule your 1-on-1 V.I.P. Intensive Workshop today so, together, we can design your complete, detailed Roadmap for Author Success and finally write and publish your book.

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