These 250 words will build KLT – Know, Like and Trust – in your ideal readers so they know your book is meant for them.
Use your cover art, back cover blurb and book marketing copy to instill the Know Like Trust factor for you in your prospective readers.
Your mindset shifts from “I hate selling” to “I love connecting with my ideal readers.”
Your book’s cover art is like the flashing beacon of light the sailor sees at night, in the midst of a stormy sea.
It grabs his attention and points him toward safety.
Being a #BestWritingAuthor doesn’t pay the bills. Being a #BestSellingAuthor books does.
Be a sponge, learn everything you can and track your book marketing efforts diligently.
When you write your book marketing copy in the style of a casual conversation, you draw the reader into your world.
Nobody will ever care more about your book’s success than you, the author. It doesn’t matter if you’re self-published or traditionally-published – 95% of marketing your book is on your shoulders.
Headlines and subheadings must grab the attention of your ideal
Benefit-driven book marketing copy sells books. Descriptions of what your book is about don’t.