The one thing you can do immediately to sharpen your existing book marketing copy is improve your headlines.
-Casey Demchak
Your book’s description is your book marketing copy
Essential elements:
- Your headline
- Your subheadings
- Your body copy
All three elements are critical to the success of your copy
Headlines and subheadings give your copy lots of white space, which makes your copy easy to read.
They must:
- Grab the attention of your prospective reader
- Motivate your reader to learn more about your book
Clear, benefit-driven headlines typically work best for non-fiction books.
Proven Headline Formats:
- Problem/Solution
- How To…
- Great Escape
- Reasons Why
- Numbered Lists
- Provocative Questions
Pick the format(s) that work best for your book, then use them to craft compelling headlines and subheadings.
Do they pass the Skim Test?
Do your headlines/subheadings tell the story?
If yes, fantastic. If no, keep rewriting until they do.
Lastly, don’t rush the process. This is the most important writing you will ever do in terms of selling your book. Take the time to make it shine.
To learn more about how to craft great book marketing copy from the go-to expert in this field, visit CaseyDemchak.com
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry\'s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
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