Day 76: Casey Demchak – Your marketing copy should read like a casual conversation

Your marketing copy can (and should) read like a casual conversation between you and a potential reader as you chat about your book over coffee. -Casey Demchak

Your marketing copy can (and should) read like a casual conversation between you and a potential reader as you chat about your book over coffee.

-Casey Demchak

When you write your book marketing copy in the style of a casual conversation, you draw the reader into your world.

Your headlines address their most pressing problem and offer solutions without hype or sales-speak.

This helps build KLT – the Know/Like/Trust factor that is so important when selling anything, including your book.

Next time you write book marketing copy, think about how you would talk to your best friend about your book, then design the conversation around answering their most pressing question:

“What’s in it for me?”

Answer that question openly and honestly, and focus on how your book will make them feel once they read it.

If your book solves a specific problem, focus on how your reader will feel when this problem is solved in their life.

If your book teaches how to accomplish a specific goal, focus on how achieving that goal will feel.

Do this in a friendly, casual way and you will earn your reader’s trust and their purchase.

Is your dream to write and publish a book?

Do you have a detailed Roadmap for Success for your book?

If not, join me for UNSTUCK: The Free 5-Day Workshop for Christian Non-Fiction Authors.

Together, we’ll build a detailed Roadmap for Success tailored specifically for your life and the book you were born to write.

Sign up here:  https://ChristianAuthorUnstuck.com

UNSTUCK: a Free 5-Day Workshop for Christian Non-Fiction Authors
https://ChristianAuthorUnstuck.com

Author

  • Christopher di Armani

    Empowering non-fiction authors - just like you - so you can turn your dream of writing a book into your published reality. Yes, you really can go from blank page to finished first draft to published book, with ease.

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