Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.
-Zig Ziglar
No matter what you sell – a book or any other product or service – the objections from your buyers are the same:
- No Need
- No Money
- No Hurry
- No Desire
- No Trust
If telling someone they had a drinking problem could end alcoholism, there would be no alcoholism.
The same is true of your ideal reader.
Telling them your book is the solution to their most pressing problem doesn’t help.
You must show them.
To do that, you must know who your book helps. Marketing a knitting book to a soccer player probably isn’t your best choice.
You must know what problem your book solves for your reader so you can write compelling copy that makes them feel, deep in their soul, that your book as the answer to their prayers.
No Money? We always have money for the things we value. So do your readers. Your book marketing copy must instill in them the feeling that the benefits they’ll receive is more important than a few bucks.
Urgency is a function of pain. If the pain is great enough, I will do ANYTHING to get out of it. So will you. So will your readers.
Trust is the BIG one.
Altogether, these 5 objections are countered by KLT - Know, Like and Trust. Open your heart and let your reader to get to know you and like you. When they know you and like you, they will trust you enough to buy your book. Share on X
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry\'s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
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