Collaboration, it turns out, is not a gift from the gods but a skill that requires effort and practice.
-Douglas B. Reeves
Collaboration, in the context of book marketing, means working with someone (or many someones) toward the common goal of selling your book.
[bctt tweet=”Collaboration, like every facet of book marketing itself, is a learned skill.”]
Learn to communicate effectively with your potential readers.
Learn from a book marketing copy expert (Casey Demchak is great) with an open heart, an open mind and a bucket of willingness to step out of your comfort zone.
Using the marketplace, learn what actually sells your book and do more of it.
Do less of whatever wasn’t causing readers to buy your book.
Effective book marketing copy is part art, part science and part skilled writing.
Effective copy is hard to develop in a silo. When working on your book marketing copy, share it with your author friends and get their feedback.
This is a reciprocal relationship (collaboration) so, obviously, you help them with their book marketing copy too.
Book marketing, in its entirety, is a bag full of skills, all of which you can learn. When you come to the table with an honest desire to learn and a willingness to test your copy, there is no limit to how many books you can sell.
But, just like writing, it’s best to schedule time to market your book every single day.
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