Day 370: Step into the Spotlight: Embrace Courage for Effective Book Marketing

Courage is the force that inspires us to be more, to do more, and to overcome our fears.


Courage is the driving force in book marketing because most authors haven’t done it before. It’s unknown, and the unknown scares us.

Deuteronomy 31:6 encourages us in these times.

Be strong and courageous. Do not be afraid or terrified because of them, for the Lord your God goes with you; he will never leave you nor forsake you.

So let’s incorporate these thoughts into your author marketing strategy:

  1. Step into the Spotlight

Own your voice and your message. Yes, it’s scary to put yourself out there, but it’s a necessary step to the success you dream of.

Put your work out there. Step into the spotlight and courageously share your ideas and insights with the world.

  1. Engage with Your Audience

Actively engage with your readers and your potential audience. Share your story, your journey, your struggles, and victories. This authenticity transforms interested readers into loyal fans.

  1. Face the Criticism

Face negative reviews and constructive criticism. Use them to refine your craft and better connect with your readers.

  1. Experiment with Marketing Techniques

Not every marketing strategy will be successful, but every is a learning opportunity.

Courage always wins. Click To Tweet
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