Courage is the force that inspires us to be more, to do more, and to overcome our fears.
-Unknown
Courage is the driving force in book marketing because most authors haven’t done it before. It’s unknown, and the unknown scares us.
Deuteronomy 31:6 encourages us in these times.
“Be strong and courageous. Do not be afraid or terrified because of them, for the Lord your God goes with you; he will never leave you nor forsake you.“
So let’s incorporate these thoughts into your author marketing strategy:
- Step into the Spotlight
Own your voice and your message. Yes, it’s scary to put yourself out there, but it’s a necessary step to the success you dream of.
Put your work out there. Step into the spotlight and courageously share your ideas and insights with the world.
- Engage with Your Audience
Actively engage with your readers and your potential audience. Share your story, your journey, your struggles, and victories. This authenticity transforms interested readers into loyal fans.
- Face the Criticism
Face negative reviews and constructive criticism. Use them to refine your craft and better connect with your readers.
- Experiment with Marketing Techniques
Not every marketing strategy will be successful, but every is a learning opportunity.
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