Learn to hide your need and show your skill.
-Jim Rohn
Think to the last time you were approached by someone needy, someone desperate to sell you a product.
How did you feel?
Now put yourself in the place of the seller and your ideal reader in the position of potential buyer.
Not how you want them to feel, right?
Readers are drawn to authors who they perceive are skilled, capable, and possess authority.
While this is particularly relevant to your book promotion efforts, it’s also applicable in other areas of your life, too.
How do you interact on social media, both with potential readers and with your family and friends?
By sharing content that demonstrates your expertise, you show off your skill in your area of expertise, which builds your reputation, your authority and a personal brand you are proud of.
Learn and practice so this skill becomes an essential part of your Author Toolset.
[bctt tweet=”One way to build your confident, authoritative aura is to focus on being of service to your audience.”]
Grab a pen and paper and write down three ways you can serve your audience. Then, for each item, write down three things you can do to serve your audience in that way.
Then do it consistently as you write your book so you can do it with ease when your publish your book.
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