From Beginner to Bestseller: The Journey of Every Successful Author

By Christopher di Armani on Saturday, September 24, 2022

Don't let life discourage you. Everyone who got where he is had to begin where he was. -Richard L. Evans

Don’t let life discourage you. Everyone who got where he is had to begin where he was.
-Richard L. Evans

When selling your book, it’s easy to get discouraged, especially if you don’t see immediate results.

It can get even more discouraging if you compare yourself to another author who is killing it with their marketing efforts.

Realize that they too, started off where you are: no contacts, no connections, no solid idea of how to sell your books.

A few useful guidelines for new book marketers.

Be meticulous with tracking your efforts. You absolutely must be able to determine what is working and what is not – before you spend a ton of money on advertising.
Make a book marketing plan and execute that plan while measuring the impact of every step you take.
Dollars spent to get eyeballs on your Amazon sales page are wasted unless the copy they read sells them on your book.

If you don’t know how to write great book marketing copy, take a course to learn how (CaseyDemchak.com is a fantastic resource) or hire a book marketing copy expert to write it for you.

Start with acceptance of where you are right now. Be a sponge, learn everything you can and track your book marketing efforts diligently.

This is the road to book marketing success.

Maybe not today. Maybe not tomorrow, either, but it won’t take long until other authors are looking at you and wondering why you have all the answers and they can’t sell a single book.

And when you achieve that level of success, do everything you can to help other authors along, because none of us attain success without a little help from our friends, right?