Day 62: Casey Demchak – Improve Your Headlines

The one thing you can do immediately to sharpen your existing book marketing copy is improve your headlines. -Casey Demchak

The one thing you can do immediately to sharpen your existing book marketing copy is improve your headlines.

-Casey Demchak

Your book’s description is your book marketing copy

Essential elements:

  • Your headline
  • Your subheadings
  • Your body copy

All three elements are critical to the success of your copy

Headlines and subheadings give your copy lots of white space, which makes your copy easy to read.

They must:

  • Grab the attention of your prospective reader
  • Motivate your reader to learn more about your book

Clear, benefit-driven headlines typically work best for non-fiction books.

Proven Headline Formats:

  • Problem/Solution
  • How To…
  • Great Escape
  • Reasons Why
  • Numbered Lists
  • Provocative Questions

Pick the format(s) that work best for your book, then use them to craft compelling headlines and subheadings.

Do they pass the Skim Test?

Do your headlines/subheadings tell the story?

If yes, fantastic. If no, keep rewriting until they do.

Lastly, don’t rush the process. This is the most important writing you will ever do in terms of selling your book. Take the time to make it shine.

To learn more about how to craft great book marketing copy from the go-to expert in this field, visit CaseyDemchak.com

Author

  • Christopher di Armani

    Empowering non-fiction authors - just like you - so you can turn your dream of writing a book into your published reality. Yes, you really can go from blank page to finished first draft to published book, with ease.

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